The Return of Casio G-Shock


Maybe it’s a symptom of being old as fuck, but the more and more i think about it, i really need a watch. I love the new Apple Watch Series 3 but the last thing I need is another smart device to distract me from what needs to be done on any given day. I’m not one of those “social media is ruining our lives” type of people but I do understand the importance of limiting distractions when you’re trying to get things done. In my opinion will power is overrated, if you really wanna get shit done you have  to create an environment that’s conducive to focused effort and for the majority of us that means putting on your phone on AirPlane mode and getting down to it. I was introduced to Casio watches in a funny way, I think I was 15 or something but I remember being of the age of where I expected/demanded a certain level of present, I was no longer happy with with the odd £20 note or pair of socks, I wanted something big and expensive for Christmas. Unfortunately my Dad had other ideas and in his infinite wisdom he decided buy me this watch for Christmas. I accepted the gift with a smile, slowly walked upstairs into my bedroom, closed the door behind me and sobbed uncontrollably into my pillow wondering why my parents hated me. Looking back it’s funny as fuck, but at the time I think was depressed for a week or so and it might go some way to example why I hate Christmas even till this day, but i guess that’s a story for another day.

That being said, things do change and you suddenly realise your parents weren’t evil after all when you start buying expensive Japanese streetwear magazines in the early 2000’s and on every other page guess what they have? Cool streetwear brands collaborating with Casio, ha funny how life works. Back then every brand under sun wanted a G-Shock collab on their CV. For some reason G-Shock’s kind of fell by the wayside with the general public and you don’t see a lot brands clamouring for a collaboration anymore but i still think they look really cool and judging by prices some watches are selling for on Yahoo! JP auctions, I’m not the only one.  I stumbled across this lovely DW-5600 model in collaboration with one of my favourite brands; Brain Dead and it looks fucking awesome!