Trainers Look Better Beat Up

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Sneaker culture is super corny. From the events that surround it, to the shoes that people lose their shit over (various iterations of the same ol’ Jordans, count me out) it’s a bit fools errand. But the funny thing is I used to be one of those fools a few years ago. Back then there wasn’t a release that would go by that I didn’t “cop” and even though I was earning far less than I’am now, I always managed to find a way to pay for shoes, it’s really weird but I guess when you’re really into something you’ll make the necessary sacrifices to get your buzz, sorta like what happens to crackheads I’d imagine. And yes, I did compare buying more shoes than you’ll ever need in one lifetime to drug addiction, because I was an addict. And it was all for nothing too – Yeah it was great to be part of a subculture (I made some good friends) but unfortunately I was naive enough to be sold a dream that lead me to believe that somehow buying shoes would eventually lead me to land me some cushy job working at Nike. That plan didn’t work out obviously and I grew tired of the scene in general and promptly made my exit, but these companies are geniuses at what they do and eventually they pulled me back in…

I’ve always wanted these Nike x Tom Sachs shoes and when it was announced they’d re-release this year I just HAD to get them. I love the way they rolled them out (kettlebell swings, push-ups and Joseph Campbell’s A Hero’s Journey all rolled into one ) and the message contained inside the box that reads “valid once worn, and worn to death by YOUY.” That’s what I used to love about old Japanese street style pictures, seeing guys wearing beat shoes in a really cool and interesting way instead of that standard box fresh look that plagues sneaker forums till this day. I’ve been wearing these for 3 weeks straight, including on holiday to the Canary Islands recently, and I can’t wait until they get scuffed up some more and really come to life. I think I might get a second pair too, they’re that good!

Bravo Tom Sachs.